Campaign Club™

Fuller funnels. Warmer leads. Like clockwork.

Campaign Club™ is a creative direct mail lead generation program that helps fill your sales funnel with warmer, more responsive prospects every quarter—like clockwork.

Proven over seven years, we combine marketing, printing, gifting, and shipping expertise to wow prospects and give your sales team a reason to reach out and continue the conversation.

WHAT'S IN IT FOR YOU MEMBER BENEFITS

Campaign Club™ is all about win-wins. Our team manages the process from start to finish so every campaign happens on time, on budget, and on message. You keep your team focused on what they do best—engaging prospects and closing deals!

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Active sales funnels and warmer prospects

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Entire process managed by our team (not yours)

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Predictable, yet flexible, quarterly spend

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20% promotional product savings over non-members

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Unique, custom-branded creative campaigns

WHAT YOU CAN EXPECT

QUARTERLY DELIVERABLES

As a Campaign Club™ member, you can count on a set number of prospecting campaigns (four) delivered on a set schedule (beginning or end of each quarter). No more uncertainty. No more missed opportunities. No more sales team confusion. No more panicked end-of-quarter Hail Marys.

Three creative concepts per quarter

Budget management

Product and packaging sourcing

End-to-end project and vendor management

Creative campaign copy and design

Branded packaging, assembly, and shipping

Proactive planning one quarter in advance

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BE A TEAM PLAYER

YOUR RESPONSIBILITIES

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Mail list
Compile prospect mailing list (quarterly - template provided)

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Select campaign concept (three choices per quarter)

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Oversee sales follow-up strategy

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Track campaign results

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What does Campaign Club cost?

Short answer: That’s largely up to you!

Each quarter, you’ll pay a fixed membership fee (guaranteed not to increase for one year) plus variable cost per campaign.

  • All creative services and project management are included in the fixed quarterly membership fee.

  • Variable cost includes gifts, packaging, printing, assembly, and shipping.

You have full control over your variable cost each quarter. You’ll select kit quantity and variable cost budget during campaign kickoff. You’re welcome to change your audience size and variable cost budget each quarter.
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What's my payment schedule?

  • Your fixed membership payments are invoiced prior to each campaign kick off.

  • Once you submit each kick-off questionnaire, you’ll be invoiced for the estimated variable cost.

  • Once your campaign ships, we adjust the final variable cost up or down if needed and apply the difference to your next invoice.

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What if I want to do more than four campaigns per year?

We’ll be happy to increase campaign frequency, and additional campaigns can be completed at a discount!

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How do I join Campaign Club™?

Becoming a member is easy! Email Jamey at jamey@printmailrelax.com.

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What's the campaign schedule?

The best way to ensure campaigns stay on time and on budget? Build in buffers. That’s why we start working on each campaign a full quarter before it needs to ship.

If you choose to send your campaigns at the beginning of each quarter, for example, your schedule could look like this:

Q1 Schedule

  • January: Deploy Q1 Campaign/Q2 Kick-off

  • February: Q2 Concepts & Creative

  • March: Q2 Production & Assembly

Q2 Schedule

  • April: Deploy Q2 Campaign/Q3 Kick-off

  • May: Q3 Concepts & Creative

  • June: Q3 Production & Assembly

Q3 Schedule

  • July: Deploy Q3 Campaign/Q4 Kick-off

  • August: Q4 Concepts & Creative

  • September: Q4 Production & Assembly

Q4 Schedule

  • October: Deploy Q4 Campaign/Q1 Kick-off

  • November: Q1 Concepts & Creative

  • December: Q1 Production & Assembly

NOTE: Remember, promotional products and packaging are produced by external vendors (sometimes overseas). With that comes a certain level of uncertainty around shipping, customs, production delays, etc. We’ll troubleshoot any issues that arise on your behalf and keep you in the loop, but very rarely there can be delays outside everyone’s control — like volcanic ash grounding FedEx flights. (Yes, it happened!)

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"This program has scaled to drive hundreds of thousands of dollars in pipeline... the final products we put together are truly world-class marketing campaigns."

AMY P., 

GLOBAL SECURITY COMPANY

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"People we had reached out to 20 times in the past with no luck responded to this campaign. "

SEAN B., 

GLOBAL MULTI-CHANNEL MARKETING COMPANY

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"With 24 meetings booked and 5 deals closed within 8 weeks, the mailer has paid for itself. "

MELISSA G.,

IN-STORE ADVERTISING COMPANY

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"Wow, this campaign looks so sharp! "

CLAIRE C., 

REVENUE LIFECYCLE COMPANY

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"Our sales team LOVED the mailers and got great feedback!"

STEPHANIE M., 

GLOBAL EMAIL DELIVERABILITY COMPANY

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"We love doing business with you. "

AMY N., 

EMAIL MARKETING COMPANY

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"We had people tell us that it was the best campaign they had ever seen."

JOHN K., 

DOCUMENT GENERATION COMPANY

Let us let you

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